If you are like most business and marketing professionals in the world today, you feel that (a) SEO is some veiled process that cannot possibly be understood, let alone managed, by even the most intelligent of non-technically-inclined business minds and therefore (b) is most certainly a made up acronym by techy-scam-artists to steal your hard-earned profits.
It’s a wonderful world to create. Today’s technology means that it doesn’t take huge budgets to produce content – and there are plenty of free channels on which to publish.
…Is what we’ve all said (or wished we said) to that business that just seriously screwed up our day. It’s the fast-food chain that got your order wrong in the drive-thru. It’s the cashier who is more interested in gossiping with co-workers than checking you out. It’s the associate at the counter who puts you on hold to answer the phone.
Passionate people, fight. They fight for what they care about, to express their enthusiasm and to get others to see their viewpoint. They fight, because it really matters.
You already know that today’s consumer has more decision-making power than ever before. After all, you are one. We have more brands to choose from. We can purchase online or in-store. When shopping online we have numerous devices with which to do so.
As the mother of a four-year-old, I’ve become aware of a series of books that help parents deal with common, yet annoying, preschooler behavior. The books, such as “Hands Are Not for Hitting” and “Tails Are Not for Pulling” are the work of author Martine Agassi, and they have inspired me to take a look at an adult behavior that is also both common, yet annoying.
All my life, I have encountered business owners who suffered bad experiences with “marketing people”. Some would lump marketing people into the stereotypical lot of “dishonest” professionals such as auto repair mechanics, lawyers and IT professionals. All by the way, have had the misfortune of being misrepresented by a few very noticeable, sour and rotten apples.
We’ve all seen advertisements that are hilarious… shocking… or have amazing cinematic videography. They are entertaining. You may talk about them with friends. But do they sell more products for the business?
Four words – invest in your people. Your people are the most valuable asset of your company. Not only do they do the work that clients pay for, but they can also be the most effective brand evangelists you can have next to loyal and happy customers. And by the way, they can also lead to more of those.
“You lied! You said it wouldn’t be so bad and it is the worst ever!” These were the words uttered by a friend’s five-year-old son who had just had his tonsils removed. A heartbreaking moment for both child and mother, as any parent can imagine. But that’s the greatest, realest, sometimes excruciating and often embarrassing thing about kids – brutal honesty without fear.
