Anna Lawrence

Joined: February 22, 2024
Articles: 29

Customer Acquisition, Digital Marketing, Media

Making Sense of Media: Traditional vs. Non-traditional Media

With so many options for advertising today, it’s not surprising that many business owners are overwhelmed and unsure about which mediums are right for them. In this short series of blogs, we’ll explore the differences between traditional and non-traditional media…

Anna Lawrence
August 26, 2024

Customer Acquisition

Five Ways to Get Customers IRL

You’ve worked with a professional marketing partner, built an advertising budget and a strategy. Your media mix is solid – with a blend of traditional and digital platforms to gain attention and build top-of-mind awareness. Hopefully, you’re tracking those leads…

Anna Lawrence
June 26, 2024

Culture, Leadership

Four Rules for Getting New Customers

As a marketing professional, I will tell you all day long that the best way to invite new customers to your businesses is through marketing. I will explain to you the importance of reach and frequency – how you need…

Anna Lawrence
May 30, 2024

Content/Messaging

Don’t Toss My Salad

Remember the days of the salad bar? A quick lunch grab at your local grocery store that is both nutritional and delicious? Peering at the multitude of offerings and contemplating what you will enjoy?

Anna Lawrence
February 11, 2021

Content/Messaging

Why Not Write?

Then we learned to write our name, and soon we moved on to sentences. Later we learned about syntax and flow. We were given the basic formula for a five-paragraph theme. Some of us took to it right away, and others didn’t see the point. But whether you consider yourself a good writer or not, we all know what we like when we read it.

Anna Lawrence
October 2, 2020

Content/Messaging

Your ROI Vs. Your Message

Your advertising message is important. Do you need to try harder? It’s tempting to write an ad filled with tried and true ad speak, using phrases such as “locally-owned”, “for all your _______ needs”, and a current favorite, “now more than ever.”

Anna Lawrence
September 2, 2020

Culture

The Difference Maker

What truly makes you different from your competitor? For one segment of your audience, it may come down to price. For a majority of your audience, it will come down to value. And the perception of value stems mainly from their experience.

Anna Lawrence
June 13, 2019

Leadership

You Better Own It

I know a woman who fired her hair stylist after catching her inappropriately parked in a handicapped spot. An associate of mine lost a client because of something their associate posted on Facebook. An account director lost a prospect they were close to getting because they treated a waitress badly. The waitress happened to be the prospect’s sister.

Anna Lawrence
May 22, 2019

Leadership

The Art Of Soft Skills And How To Inspire Them

Most companies proclaim to hire for attitude and train for skill. But the “attitude” most sought in potential employees is actually soft skills, which are widely believed to be unteachable. Therefore, the training provided to employees once hired is predominantly focused on the hard skills needed to do a specific job, even though it is soft skills which better guarantee employee success and longevity, and lately, seem harder to come by.

Anna Lawrence
October 9, 2018

Leadership

The Easiest And Most Affordable Way To Win Customers

We live in a world of disappointments, broken promises and under delivery. Okay, so maybe it’s not quite that bleak. But I think we can all agree that when it comes to doing what you say you will do, most people fall short. What a tremendous opportunity to excel with your customers and make a powerfully positive impression.

Anna Lawrence
October 4, 2018