Outdoor advertising typically refers to ads that are outside of the home. This includes billboards, transit ads (inside and outside of the transit vehicle), street signs and other exterior advertising. It is a practice that began as early as the…
Since the mid-2000s, newspapers and other print mediums have experienced consistent decline in traditional readership, leaving many advertisers to wonder if print is still a viable medium for marketing. Whereas no one can argue that the print landscape is much…
While many of us may remember the days when broadcast television offered only three channels, today’s seekers of video content have virtually unlimited options. From cable, to satellite, to YouTube and other streaming platforms, video content is available everywhere. And…
Broadcast radio stations have been around commercially since the early 1920s, and they continue to evolve as more marketing options come on the scene. Stations come in a number of different formats as defined by their programming, with options such…
With so many options for advertising today, it’s not surprising that many business owners are overwhelmed and unsure about which mediums are right for them. In this short series of blogs, we’ll explore the differences between traditional and non-traditional media…
You’ve worked with a professional marketing partner, built an advertising budget and a strategy. Your media mix is solid – with a blend of traditional and digital platforms to gain attention and build top-of-mind awareness. Hopefully, you’re tracking those leads…
As a marketing professional, I will tell you all day long that the best way to invite new customers to your businesses is through marketing. I will explain to you the importance of reach and frequency – how you need…
