Most business owners have at some point thought, “Half of my marketing is not working. If only I knew which half.” First of all, let’s clarify the difference between marketing and advertising. Advertising is utilizing various channels to deliver a message that promotes your business. Marketing is the process by which you build your brand, and includes your advertising, among many other things.
I read an article recently that talked about a natural tendency to treat prospects differently than we do clients. It’s kind of like a new relationship – what my mom calls “love’s rose-colored glasses.”
Why do movies win Oscars? A great story. Why do we all love to hear songs from our youth? They take us back to a great story. What will make your brand relevant to more customers? Your great story.
Does it seem like policies do nothing but get in the way of whatever you’re trying to get done? In theory, all policies were derived to help the business run smoother and to better service the client. But when a policy is held so strictly that there is no room for flexibility, it becomes not so good for the client, and therefore, not so good for the business.
If you are like most business and marketing professionals in the world today, you feel that (a) SEO is some veiled process that cannot possibly be understood, let alone managed, by even the most intelligent of non-technically-inclined business minds and therefore (b) is most certainly a made up acronym by techy-scam-artists to steal your hard-earned profits.
It’s a wonderful world to create. Today’s technology means that it doesn’t take huge budgets to produce content – and there are plenty of free channels on which to publish.
…Is what we’ve all said (or wished we said) to that business that just seriously screwed up our day. It’s the fast-food chain that got your order wrong in the drive-thru. It’s the cashier who is more interested in gossiping with co-workers than checking you out. It’s the associate at the counter who puts you on hold to answer the phone.
Passionate people, fight. They fight for what they care about, to express their enthusiasm and to get others to see their viewpoint. They fight, because it really matters.
You already know that today’s consumer has more decision-making power than ever before. After all, you are one. We have more brands to choose from. We can purchase online or in-store. When shopping online we have numerous devices with which to do so.
As the mother of a four-year-old, I’ve become aware of a series of books that help parents deal with common, yet annoying, preschooler behavior. The books, such as “Hands Are Not for Hitting” and “Tails Are Not for Pulling” are the work of author Martine Agassi, and they have inspired me to take a look at an adult behavior that is also both common, yet annoying.
