Category Content/Messaging

Remember the days of the salad bar? A quick lunch grab at your local grocery store that is both nutritional and delicious? Peering at the multitude of offerings and contemplating what you will enjoy?

Then we learned to write our name, and soon we moved on to sentences.  Later we learned about syntax and flow. We were given the basic formula for a five-paragraph theme.  Some of us took to it right away, and others didn’t see the point.  But whether you consider yourself a good writer or not, we all know what we like when we read it.

Your advertising message is important. Do you need to try harder? It’s tempting to write an ad filled with tried and true ad speak, using phrases such as “locally-owned”, “for all your _______ needs”, and a current favorite, “now more than ever.”

Most business owners have at some point thought, “Half of my marketing is not working. If only I knew which half.” First of all, let’s clarify the difference between marketing and advertising. Advertising is utilizing various channels to deliver a message that promotes your business. Marketing is the process by which you build your brand, and includes your advertising, among many other things.

Why do movies win Oscars? A great story. Why do we all love to hear songs from our youth? They take us back to a great story. What will make your brand relevant to more customers? Your great story.

It’s a wonderful world to create. Today’s technology means that it doesn’t take huge budgets to produce content – and there are plenty of free channels on which to publish.

We’ve all seen advertisements that are hilarious… shocking… or have amazing cinematic videography. They are entertaining. You may talk about them with friends. But do they sell more products for the business?