Virtually every aspect of your company can be upgraded. You can purchase newer and faster equipment, develop better processes and update pricing. But your greatest asset, and the one that deserves the most attention, is your employees. Investing in employees provides tangible and intangible benefits to your company in every area. It is also your greatest opportunity for increased returns.
Here in mid-Missouri, we are all recovering from perhaps that worst case of spring fever anyone can remember, after what seemed like months of a winter that wouldn’t let go and a spring that lost its sprung.
My six-year-old daughter holds up three pens (pictured) and asks, “Mom – can you tell which one of these is different?” Without hesitation, I answer “The one in the middle.” I mean, isn’t it obvious? More style.
Planning events. That’s what does it for me. It’s that thing that’s just… in me. The checklists, phone calls, scheduling, décor… seeing it all come together and then looking on, watching everyone enjoying themselves. I get immense satisfaction from it.
Most business owners have at some point thought, “Half of my marketing is not working. If only I knew which half.” First of all, let’s clarify the difference between marketing and advertising. Advertising is utilizing various channels to deliver a message that promotes your business. Marketing is the process by which you build your brand, and includes your advertising, among many other things.
I read an article recently that talked about a natural tendency to treat prospects differently than we do clients. It’s kind of like a new relationship – what my mom calls “love’s rose-colored glasses.”
Why do movies win Oscars? A great story. Why do we all love to hear songs from our youth? They take us back to a great story. What will make your brand relevant to more customers? Your great story.
Does it seem like policies do nothing but get in the way of whatever you’re trying to get done? In theory, all policies were derived to help the business run smoother and to better service the client. But when a policy is held so strictly that there is no room for flexibility, it becomes not so good for the client, and therefore, not so good for the business.
If you are like most business and marketing professionals in the world today, you feel that (a) SEO is some veiled process that cannot possibly be understood, let alone managed, by even the most intelligent of non-technically-inclined business minds and therefore (b) is most certainly a made up acronym by techy-scam-artists to steal your hard-earned profits.
It’s a wonderful world to create. Today’s technology means that it doesn’t take huge budgets to produce content – and there are plenty of free channels on which to publish.
