What We Did
Spieler’s, Inc. needed a campaign that made them desirable not only by customers nearby, but that also enticed customers from surrounding cities to make the drive to California, MO. We started with their historic jingle, “You are the one!” and thought about how we could explain the meaning behind it, while at the same time distinguishing the dealership in their industry. The concept of “we think buying a new car should be just as enjoyable as owning it” addresses the real-life angst that car buyers face, and we use example after example of relatable situations to drive home the difference of Spieler’s.