What We Did
Cornerstone launched a unique product targeting a new niche market not otherwise pursued in their industry. This new product, the Rate Recovery plan, is designed to give non-preferred drivers the opportunity to reach preferred status, while enjoying some of the benefits of preferred status along the way. The campaign launch needed to portray the Rate Recovery Plan as beneficial both to insureds and the agents that would sell the policies. Doctor Tess and Doctor Tate were created as spokespeople to represent the unique approach of an insurance product that would genuinely help people get back to a healthy standing with their auto insurance.