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Vantage
Professional business research is the only true way to obtain valuable, unbiased information
A qualified market research partner will not only provide candid and impartial information, but will also include directives on how to utilize this information to make better and more strategic business decisions. Because the last thing you and your business needs is a big pile of raw data that will sit on a shelf until someone has the time to sift through it.
Sometimes you just need to know...
what your customers really think about you, why your competition gets the business you don’t or what the consumer market truly needs. This realization usually comes at a time when marketing decisions are too big to guess, or when you feel like you’re doing everything right but can’t get the results expected. This is the time to implement a professional marketing research process.
Vantage Consultants is experienced in both quantitative and qualitative business research methods, and has been instrumental in conducting phone, email and intercept surveys, focus groups and perception studies to gather valuable consumer audience data. We have worked with clients in a variety of markets and industries and combine thorough analysis with our marketing expertise to provide actionable next steps.
Quantitative Research Studies
Vantage Consultants and our research partners first devise specific participant criteria that ensures the most applicable data is gathered. We then work directly with clients to identify the most valuable information of interest and formulate survey questionnaires designed to elicit accurate and candid responses from research study participants. When it comes to successful surveys, there is an art to both engaging participants and getting them to open up. Vantage and our team of surveyors are skilled at both.
Qualitative Research Studies
Designed to extract a deeper level of observation, opinion and insight, our qualitative research begins with accomplished moderators capable of reading individuals within the group and maintaining a balanced environment to maximize quality responses from research participants. Our effective moderators know how to ask the right questions in multiple ways to get at the true core of participant answers.
