Get the Research
Professional business research is the only true way to obtain valuable, unbiased information
A qualified research partner will not only provide this candid information, but also include directives on how to utilize this information to make better decisions and adjust initiatives strategically. Because the last thing you need is a big pile of raw data that will sit on a shelf until someone has the time to sift through it.
"Sometimes you just need to know..."
what your customers really think about you, why your competition gets the business you don’t, or what the market truly needs. This realization usually comes at a time when the decision is too big to guess, or when you feel like you’re doing everything right but can’t get the results expected. This is the time for research.
Vantage Consultants is experienced in both quantitative and qualitative business research methods, and has been instrumental in conducting phone, email and intercept surveys, focus groups and perception studies. We have worked with a number of clients in a variety of industries and combine thorough analysis with our marketing expertise to provide actionable next steps.
Quantitative Research Studies
Vantage Consultants and our research partners first devise participant criteria that ensures the most applicable results. We then work with clients to identify the valued information to seek, and formulate survey questionnaires designed to elicit the most accurate and candid responses. When it comes to successful surveys, there is an art to both engaging participants and getting them to open up. Vantage and our team of surveyors are skilled at both.
Qualitative Research Studies
Designed to extract a deeper level of opinion and insight, our qualitative research begins with accomplished moderators capable of reading individuals within the group and maintaining balance to maximize response. Our effective moderators know how to ask the questions in multiple ways to get at the core of participant answers.