What We Did
In order to distinguish the attorneys of Eng & Woods from other firms the market, we developed a campaign that promoted them differently than how other lawyers promote themselves. Rather than ads that pointed fingers at the insurance companies or utilized tragic footage of accidents and injuries, we portrayed Eng & Woods as real people dedicated to fighting for the very best outcomes in their cases. We expanded on their tagline “We stand for you” to exemplify that Eng & Woods truly cares for the clients they assist.