We're three dynamic partners who enjoy working together, have a lot of fun and love what we do. We know you'll love working with us, too.
Kelli Smith – Lead Marketing Strategist/Chief Executive Officer
Kelli is strategy and brand driven. She has over 17 years media experience and has successfully developed and implemented marketing strategies for a variety of clients and industries. She is a big-picture thinker and has mastered the dynamic blending of traditional and non-traditional mediums to effectively reach the audiences targeted and drive results for clients, based on their end goals and available resources. Kelli also possesses more than six years of qualitative and quantitative research experience which affords her a scientific lens for analyzing audience behaviors.
Kelli adores her family and friends and will do anything for them. She has fun hosting dinner and parties at the farm – a good bon fire is always nice. She also likes her alone time and can likely be found watching HGTV and Food Network. Kelli enjoys summertime, her pool and mowing. She loves her partner of 20 years, he keeps her on her toes while also keeping her grounded. They like to frequent local dining establishments and travel when they can. Nashville and the beach are some of their favorite places. Kelli is passionate about her business partners and getting clients results.
Anna Lawrence – Client Relations Director/Chief Creative Officer
Anna possesses over 22 years of experience in brand strategy and creative message development. She is a graduate of the Wizard Academy’s “How to Write Powerfully and Clearly” among other high-level writing and creative studies. Anna excels at developing intuitive messages that resonate with target audiences and move them to action. She has directed multiple creative projects for both traditional and non-traditional mediums, and has a talent for delivering poignant and effective communication. Anna is also an accomplished trainer and has assisted organizations with internal culture and communication strategies.
Anyone who knows Anna will attest that she is rarely quiet and tends to make friends wherever she goes. She still enjoys sharing an adult beverage or two with good company, and in her younger years, could often be found on the dance floor. These days she and her husband, David, stay on their toes with their precocious, grade-school-aged daughter Sophia, who is now Anna’s primary dance partner. They enjoy spending weekends as a family – either off on an adventure or hanging out in their backyard. They are avid Cardinal baseball fans, and also enjoy Mizzou football and Blues hockey. They like to travel, and often combine vacations with visiting family, which is plentiful and fairly spread out. When not with family, Anna enjoys cooking and organizing… pretty much anything!
Mandi Heiland – Lead Media Strategist/Chief Financial Officer
Mandi is a graduate of the Media Buying Academy and has more than 17 years of experience in media relations, state-wide and beyond. She is passionate about strategic negotiation and deliberate placement, and uses this approach to obtain effective results for clients. Mandi is skilled in financial planning and management and is budget-conscious for both our clients and our company. She excels at market analysis and appreciates the intricacies involved in devising the most effective media strategies.
As the mother of two busy boys, Brock & Aiden, Mandi spends much of her free time watching them play baseball, basketball and shoot archery. When not camping & fishing, most of her summers are spent going to mud runs with her long-time partner, Scott. They also enjoy taking the Harley out on the weekends and exploring little towns and local eateries. In the cooler months, she enjoys watching football, playing pool and snow days. She loves spending time in the kitchen cooking & canning. And for the car enthusiasts out there – she is the proud, longtime owner of a black ‘93 GT Mustang. Mandi grew up in a small, south-central town and is happy to still live in the small community of Jamestown.