What We Did
Ram Jack of Mid-Missouri and St. Louis sells a service that most people hope they never need – so much so that potential customers often avoid the signs of foundation damage because they are afraid of what it means. We developed the “Duct Tape” commercials to relate to these consumers who are hoping the problem is not as bad as it could be, and to offer a viable solution that is less scary than what they imagined. Our other radio ads were designed to complement the national television spots.