You already know that today’s consumer has more decision-making power than ever before. After all, you are one. We have more brands to choose from. We can purchase online or in-store. When shopping online we have numerous devices with which to do so.
As the mother of a four-year-old, I’ve become aware of a series of books that help parents deal with common, yet annoying, preschooler behavior. The books, such as “Hands Are Not for Hitting” and “Tails Are Not for Pulling” are the work of author Martine Agassi, and they have inspired me to take a look at an adult behavior that is also both common, yet annoying.
All my life, I have encountered business owners who suffered bad experiences with “marketing people”. Some would lump marketing people into the stereotypical lot of “dishonest” professionals such as auto repair mechanics, lawyers and IT professionals. All by the way, have had the misfortune of being misrepresented by a few very noticeable, sour and rotten apples.
We’ve all seen advertisements that are hilarious… shocking… or have amazing cinematic videography. They are entertaining. You may talk about them with friends. But do they sell more products for the business?
Four words – invest in your people. Your people are the most valuable asset of your company. Not only do they do the work that clients pay for, but they can also be the most effective brand evangelists you can have next to loyal and happy customers. And by the way, they can also lead to more of those.
“You lied! You said it wouldn’t be so bad and it is the worst ever!” These were the words uttered by a friend’s five-year-old son who had just had his tonsils removed. A heartbreaking moment for both child and mother, as any parent can imagine. But that’s the greatest, realest, sometimes excruciating and often embarrassing thing about kids – brutal honesty without fear.
