What We Did
Central Methodist University offers programs that serve a widely diverse student body, and so developing a cohesive message that appeals to all audiences can be challenging. It was important that we not only appeal to all audiences, but also communicate the competitive advantage to choosing this University over others. We developed the campaign theme “Be MORE!” to express the many opportunities offered academically and personally, the university’s ability to provide more one-on-one attention and the close relationships formed with both students and faculty – all which give graduates a competitive edge in the job market.