Our Work | Mid-City Lumber Co.
Mid-City Lumber Co.
Mid-City Lumber Co. competes with local lumber companies and big box stores for contractor and homeowner businesses.
We’ve constructed their messaging to convey the passion and experience of Mid-City’s people – how they take extra time to consult with customers about their projects and how their understanding of the industry translates to better service.
We communicate that Mid-City Lumber has multiple locations and resources, which maximizes customers’ time and resources due to fewer stops and checks to write.
Our media strategy uses a combination of traditional and nontraditional media to reach contractors, builders, homeowners and DIYers. We manage a robust co-op program that recoups thousands of advertising dollars annually.
What We Did:
Video
Radio
Website
Social Media
What Our Clients Say
Their creative talent is amazing. We feel like we’ve created great ads and have been perceived well by the community. They have a wonderful ability to get us the best bang for our buck – to get us a great value for the dollars we spend on advertising.”