Our approach to branding for Community Point Bank has focused on the many benefits a small, local bank can offer while still providing the same technological conveniences as larger financial institutions.

We convey how supporting local banks helps the local economy and gives back to the communities they serve. Recently, we started incorporating financial education into our messaging, particularly on social media, to offer younger generations the financial literacy they crave.

We use an integrated marketing approach consisting of broadcast television, community partnerships, digital streaming, search, social media and more. This approach effectively reaches audiences in rural areas and larger communities. Our digital tactics are also effective at reaching desired new and younger audiences.