Mid-City Lumber Co. competes with local lumber companies and big box stores for contractor and homeowner businesses.

We’ve constructed their messaging to convey the passion and experience of Mid-City’s people – how they take extra time to consult with customers about their projects and how their understanding of the industry translates to better service.

We communicate that Mid-City Lumber has multiple locations and resources, which maximizes customers’ time and resources due to fewer stops and checks to write.

Our media strategy uses a combination of traditional and nontraditional media to reach contractors, builders, homeowners and DIYers. We manage a robust co-op program that recoups thousands of advertising dollars annually.