Media Buying
Get the Vantage of Good Media Strategy
Effective media buying isn’t painful! We explore mediums for reaching your desired audience, then evaluate return versus investment to maximize your resources. We work for you – not a media outlet – so you know our recommendations are always in your best interest.
Add traditional media to your mix
The goal: Say the right thing (message) to the right people (reach) enough times to make an impact (frequency). We understand this delicate balance and use our experience, research and fierce negotiation skills to ensure you get the most out of every dollar.
Message + Reach + Frequency = Marketing Magic
Message + Reach + Frequency = Marketing Magic
Print Advertising Services
The Print Vantage
A well-designed print ad directs readers’ eyes, combining written words with visual cues to convey the message. Newspapers, magazines and trade publications connect you to readers. Direct mail and other marketing pieces offer tangible takeaways that help people remember your brand.
Outdoor Advertising Services
The Out-of-Home Vantage
Make a bold impact with outdoor advertising. A simple, direct concept on well-placed billboards gives you frequency with commuters. Research shows that billboards increase the effectiveness of every other kind of advertising when used as part of the media mix.
Radio Advertising Services
The Airtime Vantage
Radio delivers your message enough times to capture real estate in the minds of consumers. Then you’re top-of-mind when they need your product or service. We use storytelling to immerse listeners in a world where they see themselves taking action.
With its low production cost, you can change radio creative frequently to pivot from awareness to action. It’s a perfect medium for promoting special events and sales.
Television Advertising Services
The TV Vantage
Television can place your message in front of thousands of viewers when they are most attentive. Effective creative combines the power of sight and sound to convey your brand. The best commercials emotionally impact audiences and move them to action.
Digital Advertising Services
The Digital Vantage
For a well-rounded strategy, you need digital advertising in your media mix! Vantage Consultants understands the ever-changing intricacies of search and social media advertising, geofencing, retargeting, OTT, and more.
Our Secret Formula
Many business owners view advertising as a necessary evil. We get it! We work hard to make your experience a positive one.
The Right Mediums
A successful marketing campaign puts your business everywhere your customers want to find you. We do the research and use our expertise in the media buying landscape to identify the best mediums to reach your desired audience.
The Right Frequency
The traditional rules of media buying stand firm: You have to reach the right people and reach them enough to make an impact. We know the numbers and the science. We negotiate added value with every buy to maximize your opportunities.
Budget Conscious
No one wants to spend a lot and see little in return! We use your resources effectively and efficiently. Rates must align with the market, the added value must coincide with strategy and the budget can’t be spread too thin. We ensure your advertising budget can provide a solid ROI.
